If You Believe It, You’re the Best Advocate for It”

There’s something irrefutable about conviction: when you deeply believe in what you’re building, nobody can sell it more authentically than you can. Jaime Schmidt’s journey building Schmidt’s Naturals from a kitchen startup to a nine-figure acquisition is a testament to that. She shared how embracing your unique perspective, being transparent about challenges, and showcasing your real expertise can win over investors, partners, and even skeptics. It’s not about credentials—it’s about passion, authenticity, and relentless ownership.

Main points in the article:

• Own your story: Leverage your fresh outlook and personal connection to your product as a strength.

• Be transparent: Admit what you don’t know and show how you plan to grow or get support.

• Let your expertise shine: Cultivate credibility by sharing customer feedback, category knowledge, and thoughtful comparisons.

For your further reflection:

1. How can you frame your own journey or unique perspective to make your message more compelling and authentic?

2. In what areas could you afford to be more transparent about challenges or knowledge gaps to build trust and credibility?

Catch the full piece over on Fast Company and get inspired.